Bowei Chen, Shuai Yuan, Jun Wang. A Dynamic Pricing Model for Unifying Programmatic Guarantee and Real-Time Bidding in Display Advertising. In Esin Saka, Dou Shen, Kuang-Chih Lee, Ying Li, editors, Proceedings of the Eighth International Workshop on Data Mining for Online Advertising, ADKDD 2014, August 24, 2014, New York City, New York, USA. pages 1-9, ACM, 2014. [doi]
@inproceedings{ChenYW14-0,
title = {A Dynamic Pricing Model for Unifying Programmatic Guarantee and Real-Time Bidding in Display Advertising},
author = {Bowei Chen and Shuai Yuan and Jun Wang},
year = {2014},
doi = {10.1145/2648584.2648585},
url = {http://doi.acm.org/10.1145/2648584.2648585},
researchr = {https://researchr.org/publication/ChenYW14-0},
cites = {0},
citedby = {0},
pages = {1-9},
booktitle = {Proceedings of the Eighth International Workshop on Data Mining for Online Advertising, ADKDD 2014, August 24, 2014, New York City, New York, USA},
editor = {Esin Saka and Dou Shen and Kuang-Chih Lee and Ying Li},
publisher = {ACM},
isbn = {978-1-4503-2999-6},
}