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How do interpersonal interaction factors affect buyers' purchase intention in live stream shopping? The mediating effects of swift guanxi

Hongquan Chen, Shuhua Zhang, Bingjia Shao, Wei Gao, Yujin Xu. How do interpersonal interaction factors affect buyers' purchase intention in live stream shopping? The mediating effects of swift guanxi. Internet Research, 32(1):335-361, 2022. [doi]

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