The Impact of Broadcasters' Emotions and Interaction Rituals on Viewers' Purchase Intention

Li Chen, Hui Zhu 0003, Jia-Hui Xie. The Impact of Broadcasters' Emotions and Interaction Rituals on Viewers' Purchase Intention. Pac. Asia J. Assoc. Inf. Syst., 17(3):6, 2025. [doi]

Abstract

Abstract is missing.