Research on Customer Loyalty of B2C E-commerce Based on Structural Equation Modeling - researchr publication authors

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Jianfu Chen, Gongmin Zhao, Ying Yan. Research on Customer Loyalty of B2C E-commerce Based on Structural Equation Modeling. In The International Conference on E-Business and E-Government, ICEE 2010, 7-9 May 2010, Guangzhou, China, Proceedings. pages 2245-2248, IEEE, 2010. [doi]

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