Jianfu Chen, Gongmin Zhao, Ying Yan. Research on Customer Loyalty of B2C E-commerce Based on Structural Equation Modeling. In The International Conference on E-Business and E-Government, ICEE 2010, 7-9 May 2010, Guangzhou, China, Proceedings. pages 2245-2248, IEEE, 2010. [doi]
@inproceedings{ChenZY10,
title = {Research on Customer Loyalty of B2C E-commerce Based on Structural Equation Modeling},
author = {Jianfu Chen and Gongmin Zhao and Ying Yan},
year = {2010},
doi = {10.1109/ICEE.2010.567},
url = {http://dx.doi.org/10.1109/ICEE.2010.567},
tags = {rule-based, modeling, e-science},
researchr = {https://researchr.org/publication/ChenZY10},
cites = {0},
citedby = {0},
pages = {2245-2248},
booktitle = {The International Conference on E-Business and E-Government, ICEE 2010, 7-9 May 2010, Guangzhou, China, Proceedings},
publisher = {IEEE},
}