An Empirical Research on the Impact of E-commerce Enterprise Reputation on Online Consumer Behavior: A Case Study of B2C Websites

Xiangbing Chen, Wenfei Zhao, Haiying You. An Empirical Research on the Impact of E-commerce Enterprise Reputation on Online Consumer Behavior: A Case Study of B2C Websites. In The 19th Wuhan International Conference on E-Business, WHICEB 2020, Wuhan, China, 2020. pages 8, Association for Information Systems, 2020. [doi]

Abstract

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