Haibin Cheng, Erick Cantú-Paz. Personalized click prediction in sponsored search. In Brian D. Davison, Torsten Suel, Nick Craswell, Bing Liu, editors, Proceedings of the Third International Conference on Web Search and Web Data Mining, WSDM 2010, New York, NY, USA, February 4-6, 2010. pages 351-360, ACM, 2010. [doi]
Abstract is missing.