The Relationship between CSR Communication on Social Media, Purchase Intention, and E-WOM in the Banking Sector of an Emerging Economy

Guping Cheng, Jacob Cherian, Muhammad Safdar Sial, Grzegorz Mentel, Peng Wan, Susana Álvarez-Otero, Usama Saleem. The Relationship between CSR Communication on Social Media, Purchase Intention, and E-WOM in the Banking Sector of an Emerging Economy. JTAER, 16(4):1025-1041, 2021. [doi]

Abstract

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