How Awareness of the Observational Learning Effect Influences Consumers' Decisions in the Online Configuration Process

Y. T. Cheng, H. L. Choi, Y. Wang. How Awareness of the Observational Learning Effect Influences Consumers' Decisions in the Online Configuration Process. In IEEE International Conference on Industrial Engineering and Engineering Management, IEEM 2023, Singapore, December 18-21, 2023. pages 123-127, IEEE, 2023. [doi]

Abstract

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