Yangyang Cheng, Jie Fang, Zhao Cai, Hefu Liu. Pay It Forward: Unraveling the Role of Cause-related Marketing in the Curvilinear Relationship between Price-oriented Function Usage and Consumer Satisfaction. In Niels Bjørn-Andersen, Roman Beck, Stacie Petter, Tina Blegind Jensen, Tilo Böhmann, Kai Lung Hui, Viswanath Venkatesh, editors, Proceedings of the 43rd International Conference on Information Systems, ICIS 2022, Digitization for the Next Generation, Copenhagen, Denmark, December 9-14, 2022. Association for Information Systems, 2022. [doi]
@inproceedings{ChengFCL22,
title = {Pay It Forward: Unraveling the Role of Cause-related Marketing in the Curvilinear Relationship between Price-oriented Function Usage and Consumer Satisfaction},
author = {Yangyang Cheng and Jie Fang and Zhao Cai and Hefu Liu},
year = {2022},
url = {https://aisel.aisnet.org/icis2022/sharing_econ/sharing_econ/3},
researchr = {https://researchr.org/publication/ChengFCL22},
cites = {0},
citedby = {0},
booktitle = {Proceedings of the 43rd International Conference on Information Systems, ICIS 2022, Digitization for the Next Generation, Copenhagen, Denmark, December 9-14, 2022},
editor = {Niels Bjørn-Andersen and Roman Beck and Stacie Petter and Tina Blegind Jensen and Tilo Böhmann and Kai Lung Hui and Viswanath Venkatesh},
publisher = {Association for Information Systems},
}