Yangyang Cheng, Jie Fang, Zhao Cai, Hefu Liu. Pay It Forward: Unraveling the Role of Cause-related Marketing in the Curvilinear Relationship between Price-oriented Function Usage and Consumer Satisfaction. In Niels Bjørn-Andersen, Roman Beck, Stacie Petter, Tina Blegind Jensen, Tilo Böhmann, Kai Lung Hui, Viswanath Venkatesh, editors, Proceedings of the 43rd International Conference on Information Systems, ICIS 2022, Digitization for the Next Generation, Copenhagen, Denmark, December 9-14, 2022. Association for Information Systems, 2022. [doi]
Abstract is missing.