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The Paradox of Word-of-Mouth in Social Commerce: Exploring the Juxtaposed Impacts of Source Credibility and Information Quality on SWOM Spreading

Xusen Cheng, Yu Gu 0013, Ying Hua, Xin (Robert) Luo. The Paradox of Word-of-Mouth in Social Commerce: Exploring the Juxtaposed Impacts of Source Credibility and Information Quality on SWOM Spreading. Information & Management, 58(7):103505, 2021. [doi]

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