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Peng Cheng 0003, Xiang Lian, Lei Chen 0002, Siyuan Liu. Maximizing the Utility in Location-Based Mobile Advertising. IEEE Trans. Knowl. Data Eng., 34(2):776-788, 2022. [doi]

The following publications are possibly variants of this publication:

Maximizing the Utility in Location-Based Mobile AdvertisingPeng Cheng 0003, Xiang Lian, Lei Chen 0002, Siyuan Liu. icde 2019: 1626-1629 [doi]

Utility Maximizer or Value Maximizer: Mechanism Design for Mixed Bidders in Online AdvertisingHongtao Lv, Zhilin Zhang, Zhenzhe Zheng, Jinghan Liu, Chuan Yu, Lei Liu, LiZhen Cui, Fan Wu. AAAI 2023: 5789-5796 [doi]

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