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The Study of Service Design with the Perspective of Cross-Cultural Based on the Advertising Events and the Brand Experience

Jianxin Cheng, Hongbo Lai, Junnan Ye. The Study of Service Design with the Perspective of Cross-Cultural Based on the Advertising Events and the Brand Experience. In Pei-Luen Patrick Rau, editor, Cross-Cultural Design - 6th International Conference, CCD 2014, Held as Part of HCI International 2014, Heraklion, Crete, Greece, June 22-27, 2014. Proceedings. Volume 8528 of Lecture Notes in Computer Science, pages 437-448, Springer, 2014. [doi]

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