Role of Personalization in Continuous Use Intention of Mobile News Apps in India: Extending the UTAUT2 Model

Yanxia Cheng, Saurabh Sharma, Prashant Sharma, KMMCB Kulathunga. Role of Personalization in Continuous Use Intention of Mobile News Apps in India: Extending the UTAUT2 Model. Information, 11(1):33, 2020. [doi]

Abstract

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