Customer Engagement in an Online Social Platform: A Conceptual Model and Scale Development - researchr publication authors

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Christy M. K. Cheung, Matthew K. O. Lee, Xiaoling Jin. Customer Engagement in an Online Social Platform: A Conceptual Model and Scale Development. In Dennis F. Galletta, Ting-Peng Liang, editors, Proceedings of the International Conference on Information Systems, ICIS 2011, Shanghai, China, December 4-7, 2011. Association for Information Systems, 2011. [doi]

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