Christy M. K. Cheung, Matthew K. O. Lee, Xiaoling Jin. Customer Engagement in an Online Social Platform: A Conceptual Model and Scale Development. In Dennis F. Galletta, Ting-Peng Liang, editors, Proceedings of the International Conference on Information Systems, ICIS 2011, Shanghai, China, December 4-7, 2011. Association for Information Systems, 2011. [doi]
@inproceedings{CheungLJ11,
title = {Customer Engagement in an Online Social Platform: A Conceptual Model and Scale Development},
author = {Christy M. K. Cheung and Matthew K. O. Lee and Xiaoling Jin},
year = {2011},
url = {http://aisel.aisnet.org/icis2011/proceedings/onlinecommunity/8},
researchr = {https://researchr.org/publication/CheungLJ11},
cites = {0},
citedby = {0},
booktitle = {Proceedings of the International Conference on Information Systems, ICIS 2011, Shanghai, China, December 4-7, 2011},
editor = {Dennis F. Galletta and Ting-Peng Liang},
publisher = {Association for Information Systems},
isbn = {978-0-615-55907-0},
}