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The Impact of Positive Electronic Word-of-Mouth on Consumer Online Purchasing Decision

Christy M. K. Cheung, Matthew K. O. Lee, Dimple R. Thadani. The Impact of Positive Electronic Word-of-Mouth on Consumer Online Purchasing Decision. In Miltiadis D. Lytras, Ernesto Damiani, John M. Carroll, Robert D. Tennyson, David E. Avison, Ambjörn Naeve, Adrian Dale, Paul Lefrere, Felix Tan, Janice C. Sipior, Gottfried Vossen, editors, Visioning and Engineering the Knowledge Society. A Web Science Perspective, Second World Summit on the Knowledge Society, WSKS 2009, Chania, Crete, Greece, September 16-18, 2009. Proceedings. Volume 5736 of Lecture Notes in Computer Science, pages 501-510, Springer, 2009. [doi]

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Christy M. K. Cheung

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Matthew K. O. Lee

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Dimple R. Thadani

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