The Impact of Positive Electronic Word-of-Mouth on Consumer Online Purchasing Decision

Christy M. K. Cheung, Matthew K. O. Lee, Dimple R. Thadani. The Impact of Positive Electronic Word-of-Mouth on Consumer Online Purchasing Decision. In Miltiadis D. Lytras, Ernesto Damiani, John M. Carroll, Robert D. Tennyson, David E. Avison, Ambjörn Naeve, Adrian Dale, Paul Lefrere, Felix Tan, Janice C. Sipior, Gottfried Vossen, editors, Visioning and Engineering the Knowledge Society. A Web Science Perspective, Second World Summit on the Knowledge Society, WSKS 2009, Chania, Crete, Greece, September 16-18, 2009. Proceedings. Volume 5736 of Lecture Notes in Computer Science, pages 501-510, Springer, 2009. [doi]

@inproceedings{CheungLT09,
  title = {The Impact of Positive Electronic Word-of-Mouth on Consumer Online Purchasing Decision},
  author = {Christy M. K. Cheung and Matthew K. O. Lee and Dimple R. Thadani},
  year = {2009},
  doi = {10.1007/978-3-642-04754-1_51},
  url = {http://dx.doi.org/10.1007/978-3-642-04754-1_51},
  researchr = {https://researchr.org/publication/CheungLT09},
  cites = {0},
  citedby = {0},
  pages = {501-510},
  booktitle = {Visioning and Engineering the Knowledge Society. A Web Science Perspective, Second World Summit on the Knowledge Society, WSKS 2009, Chania, Crete, Greece, September 16-18, 2009. Proceedings},
  editor = {Miltiadis D. Lytras and Ernesto Damiani and John M. Carroll and Robert D. Tennyson and David E. Avison and Ambjörn Naeve and Adrian Dale and Paul Lefrere and Felix Tan and Janice C. Sipior and Gottfried Vossen},
  volume = {5736},
  series = {Lecture Notes in Computer Science},
  publisher = {Springer},
  isbn = {978-3-642-04753-4},
}