Do actions speak louder than voices? The signaling role of social information cues in influencing consumer purchase decisions

Christy M. K. Cheung, Bo Sophia Xiao, Ivy L. B. Liu. Do actions speak louder than voices? The signaling role of social information cues in influencing consumer purchase decisions. Decision Support Systems, 65:50-58, 2014. [doi]

Abstract

Abstract is missing.