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Consumer Engagement Behaviors in Brand Communities of Social Networking Sites

Christy M. K. Cheung, Xiabing Zheng, Matthew K. O. Lee. Consumer Engagement Behaviors in Brand Communities of Social Networking Sites. In 18th Americas Conference on Information Systems, AMCIS 2012, Seattle, Washington August 9-11, 2012. Association for Information Systems, 2012. [doi]

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