Gifford K. Cheung, Thomas Zimmermann, Nachiappan Nagappan. The first hour experience: how the initial play can engage (or lose) new players. In Lennart E. Nacke, T. C. Nicholas Graham, editors, Proceedings of the first ACM SIGCHI annual symposium on Computer-human interaction in play, Toronto, ON, Canada, October 19 - 22, 2014. pages 57-66, ACM, 2014. [doi]
@inproceedings{CheungZN14,
title = {The first hour experience: how the initial play can engage (or lose) new players},
author = {Gifford K. Cheung and Thomas Zimmermann and Nachiappan Nagappan},
year = {2014},
doi = {10.1145/2658537.2658540},
url = {http://doi.acm.org/10.1145/2658537.2658540},
researchr = {https://researchr.org/publication/CheungZN14},
cites = {0},
citedby = {0},
pages = {57-66},
booktitle = {Proceedings of the first ACM SIGCHI annual symposium on Computer-human interaction in play, Toronto, ON, Canada, October 19 - 22, 2014},
editor = {Lennart E. Nacke and T. C. Nicholas Graham},
publisher = {ACM},
isbn = {978-1-4503-3014-5},
}