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From positive and negative cognition perspectives to explore e-shoppers' real purchase behavior: an application of tricomponent attitude model

Wen-Hai Chih, Dah-Kwei Liou, Li-Chun Hsu. From positive and negative cognition perspectives to explore e-shoppers' real purchase behavior: an application of tricomponent attitude model. Inf. Syst. E-Business Management, 13(3):495-526, 2015. [doi]

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