Andrew T. Ching, Tülin Erdem, Michael P. Keane. Invited Paper - Learning Models: An Assessment of Progress, Challenges, and New Developments. Marketing Science, 32(6):913-938, 2013. [doi]
@article{ChingEK13,
title = {Invited Paper - Learning Models: An Assessment of Progress, Challenges, and New Developments},
author = {Andrew T. Ching and Tülin Erdem and Michael P. Keane},
year = {2013},
doi = {10.1287/mksc.2013.0805},
url = {http://dx.doi.org/10.1287/mksc.2013.0805},
researchr = {https://researchr.org/publication/ChingEK13},
cites = {0},
citedby = {0},
journal = {Marketing Science},
volume = {32},
number = {6},
pages = {913-938},
}