Customer lifetime value: stochastic optimization approach

W.-K. Ching, M. K. Ng, K.-K. Wong, E. Altman. Customer lifetime value: stochastic optimization approach. JORS, 55(8):860-868, 2004. [doi]

Authors

W.-K. Ching

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M. K. Ng

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K.-K. Wong

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E. Altman

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