W.-K. Ching, M. K. Ng, K.-K. Wong, E. Altman. Customer lifetime value: stochastic optimization approach. JORS, 55(8):860-868, 2004. [doi]
@article{ChingNWA04,
title = {Customer lifetime value: stochastic optimization approach},
author = {W.-K. Ching and M. K. Ng and K.-K. Wong and E. Altman},
year = {2004},
doi = {10.1057/palgrave.jors.2601755},
url = {https://doi.org/10.1057/palgrave.jors.2601755},
researchr = {https://researchr.org/publication/ChingNWA04},
cites = {0},
citedby = {0},
journal = {JORS},
volume = {55},
number = {8},
pages = {860-868},
}