Pradeep Chintagunta, Jean-Pierre Dubé, Khim-Yong Goh. Beyond the Endogeneity Bias: The Effect of Unmeasured Brand Characteristics on Household-Level Brand Choice Models. Management Science, 51(5):832-849, 2005. [doi]
@article{ChintaguntaDG05,
title = {Beyond the Endogeneity Bias: The Effect of Unmeasured Brand Characteristics on Household-Level Brand Choice Models},
author = {Pradeep Chintagunta and Jean-Pierre Dubé and Khim-Yong Goh},
year = {2005},
doi = {10.1287/mnsc.1040.0323},
url = {http://dx.doi.org/10.1287/mnsc.1040.0323},
researchr = {https://researchr.org/publication/ChintaguntaDG05},
cites = {0},
citedby = {0},
journal = {Management Science},
volume = {51},
number = {5},
pages = {832-849},
}