Beyond the Endogeneity Bias: The Effect of Unmeasured Brand Characteristics on Household-Level Brand Choice Models

Pradeep Chintagunta, Jean-Pierre Dubé, Khim-Yong Goh. Beyond the Endogeneity Bias: The Effect of Unmeasured Brand Characteristics on Household-Level Brand Choice Models. Management Science, 51(5):832-849, 2005. [doi]

Abstract

Abstract is missing.