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How negative online information affects consumers' brand evaluation: The moderating effects of brand attachment and source credibility

Jyh-Shen Chiou, Arlene Chi-Fen Hsu, Chia-Hung Hsieh. How negative online information affects consumers' brand evaluation: The moderating effects of brand attachment and source credibility. Online Information Review, 37(6):910-926, 2013. [doi]

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