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Understanding customers' repeat purchase intentions in B2C e-commerce: the roles of utilitarian value, hedonic value and perceived risk

Chao-Min Chiu, Eric T. G. Wang, Yu-Hui Fang, Hsin-Yi Huang. Understanding customers' repeat purchase intentions in B2C e-commerce: the roles of utilitarian value, hedonic value and perceived risk. Inf. Syst. J., 24(1):85-114, 2014. [doi]

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