From Attribution to Causality in Digital Advertising: Blackout Experiments and Incrementality-Adjusted Profitability at Dropbox

Varun V. Chivukula, Ling Jin, Julia Zhan. From Attribution to Causality in Digital Advertising: Blackout Experiments and Incrementality-Adjusted Profitability at Dropbox. IEEE Access, 14:36310-36317, 2026. [doi]

Abstract

Abstract is missing.