Researchr is a web site for finding, collecting, sharing, and reviewing scientific publications, for researchers by researchers.
Sign up for an account to create a profile with publication list, tag and review your related work, and share bibliographies with your co-authors.
Minjung Cho, Eunju Ko, Charles R. Taylor. Do non-fungible tokens create long-term value for luxury brands? The effect of NFT promotions on customer equity. Computers in Human Behavior, 159:108347, 2024. [doi]