Should Siri be a Source or Medium for Ads? The Role of Source Orientation and User Motivations in User Responses to Persuasive Content from Voice Assistants

Eugene Cho, S. Shyam Sundar. Should Siri be a Source or Medium for Ads? The Role of Source Orientation and User Motivations in User Responses to Persuasive Content from Voice Assistants. In Simone D. J. Barbosa, Cliff Lampe, Caroline Appert, David A. Shamma, editors, CHI '22: CHI Conference on Human Factors in Computing Systems, New Orleans, LA, USA, 29 April 2022 - 5 May 2022, Extended Abstracts. ACM, 2022. [doi]

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