Heterogeneity in consumer preference toward mega-sport event travel packages: Implications for smart tourism marketing strategy

Yeongbae Choe, Jooa Baek, Hyesun Kim. Heterogeneity in consumer preference toward mega-sport event travel packages: Implications for smart tourism marketing strategy. Inf. Process. Manage., 60(3):103302, May 2023. [doi]

Abstract

Abstract is missing.