Do extraordinary claims require extraordinary evidence? Differential effect of trust cues on helpfulness by review extremity: an empirical study using big data

Hoon-Seok Choi. Do extraordinary claims require extraordinary evidence? Differential effect of trust cues on helpfulness by review extremity: an empirical study using big data. EJIS, 33(1):19-40, January 2024. [doi]

Abstract

Abstract is missing.