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Eliciting Customer Preferences for Products From Navigation Behavior on the Web: A Multicriteria Decision Approach With Implicit Feedback

Duke Hyun Choi, Byeong-Seok Ahn. Eliciting Customer Preferences for Products From Navigation Behavior on the Web: A Multicriteria Decision Approach With Implicit Feedback. IEEE Transactions on Systems, Man, and Cybernetics, Part A, 39(4):880-889, 2009. [doi]

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