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Will There Be Disruptive Innovation? Identifying Profitable Niche Segments and Product Designs for Small- and Medium-Sized Companies and Startups

Hyunhong Choi, Joongha Ahn, JongRoul Woo. Will There Be Disruptive Innovation? Identifying Profitable Niche Segments and Product Designs for Small- and Medium-Sized Companies and Startups. IEEE Trans. Engineering Management, 69(5):2057-2072, 2022. [doi]

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