When Seeing Helps Believing: The Interactive Effects of Previews and Reviews on E-Book Purchases

Angela Aerry Choi, Daegon Cho, Dobin Yim, Jae Yun Moon, Wonseok Oh 0001. When Seeing Helps Believing: The Interactive Effects of Previews and Reviews on E-Book Purchases. Information Systems Research, 30(4):1164-1183, 2019. [doi]

Abstract

Abstract is missing.