Yejin Choi, Marcus Fontoura, Evgeniy Gabrilovich, Vanja Josifovski, Maurício R. Mediano, Bo Pang. Using landing pages for sponsored search ad selection. In Michael Rappa, Paul Jones, Juliana Freire, Soumen Chakrabarti, editors, Proceedings of the 19th International Conference on World Wide Web, WWW 2010, Raleigh, North Carolina, USA, April 26-30, 2010. pages 251-260, ACM, 2010. [doi]
Abstract is missing.