Swiping vs. Scrolling in Mobile Shopping Applications

Ben C. F. Choi, Samuel N. Kirshner, Yi Wu. Swiping vs. Scrolling in Mobile Shopping Applications. In Fiona Fui-Hoon Nah, Chuan-Hoo Tan, editors, HCI in Business, Government, and Organizations: eCommerce and Innovation - Third International Conference, HCIBGO 2016, Held as Part of HCI International 2016, Toronto, Canada, July 17-22, 2016, Proceedings, Part I. Volume 9751 of Lecture Notes in Computer Science, pages 177-188, Springer, 2016. [doi]

Abstract

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