Sujeong Choi, Min Qu. The Effectiveness of Scarcity Messages in Group-Buying Social Commerce: The Comparison of Korea and China. In Rose Alinda Alias, Pan Shan Ling, Shamshul Bahri, Patrick Finnegan, Choon-Ling Sia, editors, 21st Pacific Asia Conference on Information Systems, PACIS 2017, Langkawi, Malaysia, July 16-20, 2017. pages 59, 2017. [doi]
@inproceedings{ChoiQ17,
title = {The Effectiveness of Scarcity Messages in Group-Buying Social Commerce: The Comparison of Korea and China},
author = {Sujeong Choi and Min Qu},
year = {2017},
url = {http://aisel.aisnet.org/pacis2017/59},
researchr = {https://researchr.org/publication/ChoiQ17},
cites = {0},
citedby = {0},
pages = {59},
booktitle = {21st Pacific Asia Conference on Information Systems, PACIS 2017, Langkawi, Malaysia, July 16-20, 2017},
editor = {Rose Alinda Alias and Pan Shan Ling and Shamshul Bahri and Patrick Finnegan and Choon-Ling Sia},
}