Sujeong Choi, Min Qu. The Effectiveness of Scarcity Messages in Group-Buying Social Commerce: The Comparison of Korea and China. In Rose Alinda Alias, Pan Shan Ling, Shamshul Bahri, Patrick Finnegan, Choon-Ling Sia, editors, 21st Pacific Asia Conference on Information Systems, PACIS 2017, Langkawi, Malaysia, July 16-20, 2017. pages 59, 2017. [doi]
Abstract is missing.