Angela Aerry Choi, KiEun Rhee, Wonseok Oh 0001. "Marshmallow Pricing": Effects of "Wait-and-Not-Pay" Schemes on the Monetization of Hedonic Digital Content. In Yong Jin Kim, Ritu Agarwal, Jae Kyu Lee, editors, Proceedings of the International Conference on Information Systems - Transforming Society with Digital Innovation, ICIS 2017, Seoul, South Korea, December 10-13, 2017. Association for Information Systems, 2017. [doi]
Abstract is missing.