Kyungmin Choi, Sunghan Ryu, Daegon Cho. When a Loss is a Gain and When It's Just a Loss: The Effect of Loss Leader Strategy in Online Marketplaces. In Yong Jin Kim, Ritu Agarwal, Jae Kyu Lee, editors, Proceedings of the International Conference on Information Systems - Transforming Society with Digital Innovation, ICIS 2017, Seoul, South Korea, December 10-13, 2017. Association for Information Systems, 2017. [doi]
Abstract is missing.