Learning in Online Advertising

W. Jason Choi, Amin Sayedi. Learning in Online Advertising. Marketing Science, 38(4):584-608, 2019. [doi]

@article{ChoiS19-1,
  title = {Learning in Online Advertising},
  author = {W. Jason Choi and Amin Sayedi},
  year = {2019},
  doi = {10.1287/mksc.2019.1154},
  url = {https://doi.org/10.1287/mksc.2019.1154},
  researchr = {https://researchr.org/publication/ChoiS19-1},
  cites = {0},
  citedby = {0},
  journal = {Marketing Science},
  volume = {38},
  number = {4},
  pages = {584-608},
}