W. Jason Choi, Amin Sayedi. Open and Private Exchanges in Display Advertising. Marketing Science, 42(3):451-475, May 2023. [doi]
@article{ChoiS23-5,
title = {Open and Private Exchanges in Display Advertising},
author = {W. Jason Choi and Amin Sayedi},
year = {2023},
month = {May},
doi = {10.1287/mksc.2022.1399},
url = {https://doi.org/10.1287/mksc.2022.1399},
researchr = {https://researchr.org/publication/ChoiS23-5},
cites = {0},
citedby = {0},
journal = {Marketing Science},
volume = {42},
number = {3},
pages = {451-475},
}