Asymmetrical impact of trustworthiness attributes on trust, perceived value and purchase intention: a conceptual framework for cross-cultural study on consumer perception of online auction

Bessie Chong, Zhilin Yang, Michael Wong. Asymmetrical impact of trustworthiness attributes on trust, perceived value and purchase intention: a conceptual framework for cross-cultural study on consumer perception of online auction. In Norman M. Sadeh, Mary Jo Dively, Robert J. Kauffman, Yannis Labrou, Onn Shehory, Rahul Telang, Lorrie Faith Cranor, editors, Proceedings of the 5th International Conference on Electronic Commerce, ICEC 2003, Pittsburgh, Pennsylvania, USA, September 30 - October 03, 2003. Volume 50 of ACM International Conference Proceeding Series, pages 213-219, ACM, 2003. [doi]