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Adoption and Performance of Mobile Sales Channel for e-Retailers: Fit with M-Retail Characteristics and Dependency on e-Retailing

Yen-Chun Chou, Benjamin B. M. Shao. Adoption and Performance of Mobile Sales Channel for e-Retailers: Fit with M-Retail Characteristics and Dependency on e-Retailing. Information Systems Frontiers, 23(3):681-694, 2021. [doi]

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