Junhong Chu, Pradeep Chintagunta, Javier Cebollada. Research Note - A Comparison of Within-Household Price Sensitivity Across Online and Offline Channels. Marketing Science, 27(2):283-299, 2008. [doi]
@article{ChuCC08,
title = {Research Note - A Comparison of Within-Household Price Sensitivity Across Online and Offline Channels},
author = {Junhong Chu and Pradeep Chintagunta and Javier Cebollada},
year = {2008},
doi = {10.1287/mksc.1070.0288},
url = {http://dx.doi.org/10.1287/mksc.1070.0288},
researchr = {https://researchr.org/publication/ChuCC08},
cites = {0},
citedby = {0},
journal = {Marketing Science},
volume = {27},
number = {2},
pages = {283-299},
}