Why Do People Donate for Live Streaming? Examining the S-O-R Process of Sponsors in the Live Streaming Context

Tsai-hsin Chu, Wei-Hsin Chu, Yen-Hsien Lee. Why Do People Donate for Live Streaming? Examining the S-O-R Process of Sponsors in the Live Streaming Context. In Fiona Nah, Keng Siau, editors, HCI in Business, Government and Organizations - 10th International Conference, HCIBGO 2023, Held as Part of the 25th HCI International Conference, HCII 2023, Copenhagen, Denmark, July 23-28, 2023, Proceedings, Part II. Volume 14039 of Lecture Notes in Computer Science, pages 259-273, Springer, 2023. [doi]

@inproceedings{ChuCL23,
  title = {Why Do People Donate for Live Streaming? Examining the S-O-R Process of Sponsors in the Live Streaming Context},
  author = {Tsai-hsin Chu and Wei-Hsin Chu and Yen-Hsien Lee},
  year = {2023},
  doi = {10.1007/978-3-031-36049-7_20},
  url = {https://doi.org/10.1007/978-3-031-36049-7_20},
  researchr = {https://researchr.org/publication/ChuCL23},
  cites = {0},
  citedby = {0},
  pages = {259-273},
  booktitle = {HCI in Business, Government and Organizations - 10th International Conference, HCIBGO 2023, Held as Part of the 25th HCI International Conference, HCII 2023, Copenhagen, Denmark, July 23-28, 2023, Proceedings, Part II},
  editor = {Fiona Nah and Keng Siau},
  volume = {14039},
  series = {Lecture Notes in Computer Science},
  publisher = {Springer},
  isbn = {978-3-031-36049-7},
}